The Obama administration is bringing in the "Sexiest Man Alive" to help "boost" Obamacare enrollment numbers.
"The Sexiest Man Alive is being enlisted to spice up Obamacare," Bloomberg reports.
"Pop singer Adam Levine, who won the designation from People magazine last month, is among the celebrities who’ll be promoting enrollment in online health insurance exchanges as part of a social media campaign kicking off tomorrow.
"With enrollment totals behind administration projections after the botched start-up of the federal exchange, 17 state exchanges joined by an advocacy group are drawing on Obama administration allies in entertainment and sports to promote sign-ups, using social media such as Facebook and Twitter."
The goal, according to Bloomberg, is "100 million Internet contacts."
Reprising a tactic President Barack Obama successfully employed in his 2012 re-election, organizers plan to use celebrity promotions and professionally produced videos aimed at inspiring Americans to encourage friends to enroll. The goal is generating 100 million Internet contacts before open enrollment closes March 31.